I build data products and audiences.
Tech commercial analyst at MinterEllison. On the side I run content for sports teams (15M+ views) and build tools for brands.
Some things I’ve done:
- helped an underdog football team make content people love, 58x’ed their reach.
Past projects
Content
- Canberra Croatia FC (2025–26) — Content for the Australian Championship: 15M+ views and 2.5x followers
- Deakin (2026) — How businesses measure ROI on their content
- Snapchat — made snapchat lenses for fun, got over 128m views
Data and tools
- (26) Apple Product Prices - apple product prices
- (24) YC Vault - yc archive database
- (23) Pyzam - shazam for djs and mixtapes
- (23) Monte Carlo Simulator - monte carlo for multi-criteria decision analysis
Directory: